Maximize engagement and visibility through interactive data visualization

Euler Hermes, now known as Allianz Trade, recognized the need to improve the communication of their study data. The aim was to share this information in an engaging and easily digestible way on social platforms such as LinkedIn and Twitter. However, sharing complex data in an engaging way on social media can be challenging. Traditional formats, such as text-based posts or static graphics, don't always succeed in capturing users' attention and encouraging engagement.

So Euler Hermes needed a innovative solution to transform their data into social media content visually appealing and interactive.

10h11 responded to this need by developing a technology capable of transforming interactive data visualization elements on the Web into videos or animated GIFs adapted to social networks.

Our team worked closely with Euler Hermes to understand their data and associated communication goals. We then used our technology to create animated and interactive visuals based on this data. These visuals were customized according to the Euler Hermes brand, with the adjustment of the customer's logo, typography and colors.

The solution put in place had a significant impact on Euler Hermes' communication on social networks. The use of interactive data visualizations allowed to increase user engagement, with a 21% increase in “likes” and an average increase of 7% in content sharing.

This visually appealing content made it possible to simplify understanding complex information, while generating user interest and engagement. Additionally, the solution allowed Euler Hermes to improve their online presence and visibility, strengthening their brand as a leader in sharing data-based information.